About Us


Mike Smith FPFS, Cert CII (FS)

Director & Senior IFA

FPFS – Chartered Financial Planner

Mike has been working in financial services for over 30 years. He is a Fellow of the Chartered Insurance Institute (CII), which is their highest awardable academic title. He has advanced qualifications in Pensions, Investments, Taxation and most importantly Financial Planning. Mike has a vast technical knowledge, however his key skill is to explain his advice in a clear and jargon free way, ensuring his clients clearly understand the advice they are given.

Qualifications
  • Financial Planning Certificate 1
  • Financial Planning Certificate 2
  • Financial Planning Certificate 3
  • Certificate Level FA1 – Life Office Administration
  • Certificate Level FA2 – Pensions Administration
  • Certificate Level EF1 – Equity Release
  • Certificate Level CF8 – Long Term Care Insurance
  • Certificate Level CF9 – Pensions Simplification Update Programme
  • Certificate Level GR1 – Group Risk
  • Diploma Level J01 – Personal Tax
  • Diploma Level J02 – Trusts
  • Diploma Level J08 – Financial Planning Practice
  • Diploma Level MAQ – Mortgage Advise
  • Diploma Level SV1 – Savings and Investments
  • Diploma Level R01 – Financial Services, Regulation and Ethics
  • Advanced Diploma Level G10 – Advanced Taxation and Trusts
  • Advanced Diploma Level G60 – Advanced Pensions
  • Advanced Diploma Level AF1 – Advanced Personal Tax and Trust Planning
  • Advanced Diploma Level AF5 – Advanced Financial Planning Process

Mason Smith – DipPFS

Financial Adviser

Mason has completed a 3 year apprenticeship program and gained in-depth knowledge and experience, graduating with a distinction which is the highest level awarded for this qualification.

He is now continuing to study to become a Chartered Financial Planner, whilst advising clients at the highest professional level.

Qualifications
  • Certificate Level CF6 – Mortgage Advice
  • Certificate Level CF8 – Long Term Care Insurance 
  • Certificate Level ER1 – Equity Release
  • Diploma Level R01 – Financial Services, Regulation and Ethics
  • Diploma Level R02 – Investment Principles and Risk
  • Diploma Level R03 – Personal Taxation
  • Diploma Level R04 – Pensions and Retirement Planning
  • Diploma Level R05 – Financial Protection
  • Diploma Level R06 – Financial Planning Practice

Malia Smith

Apprentice Financial Adviser

Malia has been a valued member of the company for three years, as an administrator. Throughout her time here, she has gained a diverse range of skills and a deep understanding of the business. With a Level 3 BTEC National Extended Diploma in Business, she is now advancing her career through an apprenticeship while actively working through her exams to become a fully qualified financial adviser.


Kelly Smith

Office Manager & Head of Administration

Kelly is an experienced office manager with over 25 years of practice in the financial services industry. Throughout her career, she has held key roles at major insurance firms, bringing a wealth of knowledge and professionalism to every position. Since joining our team at its inception in 2012, Kelly has been an indispensable part of our organisation, contributing significantly to our growth and success.